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Parents trust us with their children's time and attention, so we want to be precise about how we protect them. This is what we actually do.

No adverts, no accounts

There are no adverts anywhere on the site and no advertising tracking. Nobody needs an account, and nothing asks a child for their name, email address or photo.

Creation Kit designs stay on your device

The Creation Kit works entirely in your browser. Stickers, backdrops and words are drawn by the studio; there is no photo upload and no AI image generator, so nothing unexpected can appear on a child's design. Downloads are made on your own device and are not sent to us.

Analytics only with consent

We use Google Analytics to count visits, but only if a grown-up clicks Accept on the cookie banner. If you decline, or never answer, nothing is sent. You can change your mind any time from our Cookie Policy.

A grown-up check before orders

Anything that leads to payment asks a quick grown-up question first. Links to YouTube, Amazon and our sister site open in a new tab, so watching and browsing there is best done together.

UK data protection

We're based in the UK and follow UK GDPR and the principles of the ICO's Age Appropriate Design Code. You can ask what we hold about you, or ask us to delete it, at any time. Our Privacy Notice explains everything in plain language.