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Every great studio needs a great mascot, and ours is Poppy the Dragon — a friendly, curious, slightly clumsy dragon who loves to explore and learn. Here's how Poppy came to life.

The First Sketch

Poppy started as a quick doodle on a napkin during a team brainstorm. We wanted a character that felt approachable, magical, and just a little bit silly. The first sketch showed a small dragon with oversized eyes and a crooked smile — and we knew immediately that was the one.

Finding Poppy's Personality

Poppy isn't a fierce, fire-breathing dragon. Poppy is the dragon who trips over their own tail, sneezes sparkles instead of fire, and is endlessly fascinated by everything they see. We wanted children to see themselves in Poppy — curious, imperfect, and wonderfully unique.

From Sketch to Screen

Our illustration team refined Poppy through dozens of iterations, testing different expressions, poses, and colour palettes. The final design gives Poppy teal-green scales, big pink-lined ears, soft pink wings and her famous rainbow knitted scarf, with big expressive eyes that convey emotion even without words.

Poppy Today

Today, Poppy appears across our entire platform — in the Creation Kit, in her books from our sister site Sparkle Tree Press, and in our bedtime songs on YouTube. Poppy isn't just a mascot; Poppy is a friend to every child who visits Sparkle Tree Studio.